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Get the Innovation Storytelling State of the Field Report.

We conducted 100 interviews with global innovation leaders and collected 145 survey responses from corporate innovators and R&D professionals to discover how communication strategies impact innovation outcomes.

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What's in the report?

This report covers the results of our research, insights from industry leaders, case examples, and recommendations for leaders seeking to build innovative brands.

Grounded in field conversations, empirical research, and hands-on experience, this report provides:

  • Key findings on the investments and strategies used by corporate innovators to communicate their best ideas and impacts

  • Emergent trends in innovation storytelling, including the deliverables
    and topics preferred by innovators

  • Top gaps and needs of innovation teams who need to communicate effectively to drive innovation objectives

  • State of the art solutions for more successful innovation storytelling among corporate teams.