How to Craft Innovation Stories with Narratize

Learn how to use Narratize's Innovation Story templates to craft stories that inspire your team, gain stakeholder buy-in, foster a culture of innovation, boost brand awareness, improve internal communication, and enhance thought leadership.

The Innovation Story templates help you easily craft stories that inspire your team, gain stakeholder buy-in, foster a culture of innovation, boost brand awareness, improve internal communication, and enhance your and your company’s thought leadership. 

And, by combining the structured approach of Innovation Story templates with the rich, real-world insights gathered through StoryInfuser, you can create even more compelling and authentic narratives that resonate with your audience and effectively communicate your innovation journey. 

Innovation Story Templates

Innovation stories are powerful tools for communicating breakthroughs, lessons learned, and the journey of bringing new ideas to life. Narratize offers several templates to help you craft compelling innovation narratives for different scenarios:

1. Breaking Through At Last

  • Use this template when: You want to share a story of perseverance and ultimate success after overcoming significant challenges.
  • This template is perfect for communicating a breakthrough that came after a long, circuitous innovation journey.
  • Helpful hint: Focus on the persistence and problem-solving that led to success.

2. Discovering Happy Accidents

  • Use this template when: You want to share an unintended discovery or serendipitous innovation.
  • This template helps communicate innovations that don't fit neatly within planned roadmaps or visions.
  • Helpful hint: Emphasize the initial excitement of the discovery and how it connects to larger organizational goals.

3. Solving the Problem

  • Use this template when: You want to highlight how your team overcame a specific challenge.
  • This template is ideal for communicating successes that came despite setbacks and pivots.
  • Helpful hint: Don't just focus on the solution - explain the journey to get there.

4. Learning from Failure

  • Use this template when: You need to communicate valuable lessons from an unsuccessful initiative.
  • This template helps position failures as learning opportunities.
  • Helpful hint: Be honest about what went wrong, but focus on actionable lessons.

5. Origin Story

  • Use this template when: You want to share how a great idea, product, or initiative came to be.
  • This template is ideal for conveying your company's cultural values and setting the tone for how your organization approaches innovation.
  • Helpful hint: Convey your passion and enthusiasm for the problem and solution.

How to Use the Innovation Story Templates

The following demo video will walk through how to use the Innovation Story Templates.

  1. Select the Appropriate Template:

      • Review the purpose of each template (Breaking Through At Last, Discovering Happy Accidents, Solving the Problem, Learning from Failure, Origin Story).
      • Choose the template that best fits your current situation or the story you want to tell.
  2. Access the Template:

      • Log into your Narratize account.
      • Navigate to the Template Library on the Dashboard.
      • Select the Innovation Story use case block.
      • Choose your desired template from the sub-dashboard.
  3. Answer the Guiding Questions:

      • The template will present a series of questions in a Q&A reverse-prompt format.
      • Answer each question thoughtfully, providing specific details and examples.
      • Be honest and authentic in your responses, including challenges and setbacks.
  4. Incorporate StoryInfuser Insights (if applicable):

      • If you've used StoryInfuser to collect additional perspectives, integrate these insights into your story.
      • Ensure the added perspectives enrich your narrative without disrupting its flow.
  5. Review and Refine:

      • Once you've answered all questions, hit “Generate” and sit back while Narratize writes your innovation story. 
      • As you review the generated story, check for accuracy, clarity, and coherence.
      • Ensure the story aligns with broader organizational objectives.
      • Ensure the length is appropriate for your intended audience and medium.
      • Make any necessary edits or additions.
  6. Prepare for Delivery:

    • Consider how you'll present this story (written document, verbal presentation, etc.).
    • Practice delivering the story if it's for a verbal presentation.

Using StoryInfuser with Innovation Stories:

The StoryInfuser is a powerful complementary tool that can enhance your Innovation Stories. It allows you to collect and incorporate real experiences and insights from various stakeholders into your narratives. Here's how to use StoryInfuser effectively with your Innovation Stories:

  1. Collect diverse perspectives from team members, customers, partners, and other stakeholders.
  2. Enrich your narratives with these collected stories to add depth and authenticity.
  3. Validate your story using the insights gathered.
  4. Identify new angles that may reveal unexpected aspects of your innovation journey.
  5. Create a story bank for future use.
  6. Amplify the voice of your customers or employees to make stories more relatable and impactful.